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Wisdom of the Week
Stop Them In Their Tracks Part 1

Unlike the familiar saying, “Don’t judge a book by its cover”, people do judge a store by its “cover”. The first impression a person is going to get of your garden centre is from its windows, the front door and the outdoor signage. Many a decision on whether or not to enter is going to be based on this first impression. Furthermore, if the potential customer does get by the cover and enters the shop, they must feel comfortable inside, or chances are they will walk right out.

So it is very important that both the inside and outside of your shop are kept as attractive as possible. Both should reflect a personality and image that appeals to your target audience.

Read more...
 
Free Cashflow In A Crisis Teleseminar from 10X

Strategic cashflow management is THE SECRET to your business surviving (and even growing!) during the recession.

Cashflow expert, accountant and 10X Coach reveals on the audio file:

  • how the recession impacts your business cashflow and what areas you need to focus on
  • why understanding the cashflow cycle can lead to a thriving bank balance
  • how to develop and implement cashflow management in your business
  • how a break-even analysis & working budget will help you sleep better at night
  • the dangers of discounting in a recession and other strategies to avoid
  • how a debtor collection system and credit policy can literally save your business and transform your cashflow within a month
Read more...
 
Values, Standards & High Performing Teams?
One of the dilemmas that leaders face is this ⎯  if you see something occurring in your business that is unacceptable, and you choose to say nothing about it, by the mere fact that you’ve said nothing, means you have now condoned that behaviour!

Scary isn’t it.  Business owners readily admit there are always things happening in their businesses that are unacceptable.  You see, the challenge is that the first time something “little” happens it doesn’t seem like a “big deal,” so you say nothing.  The challenge is that this new (unacceptable) behaviour can fast become the new norm in your business and then it becomes even harder to change.

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Cross-Selling Explained

“Master this technique and watch your sales increase by 10% or more overnight.” Cross-selling is such a powerful yet easy way of increasing your average transaction value, and in turn, increasing your profits.

The most commonly known example is “McDonalds”. The cashier at Maccas always asks, “Would you like fries with that?”

Or - maybe you’ve walked in to a ladies fashion store before to buy a dress and you’ve walked out with a dress, cardigan, earrings and shoes - all because the salesperson did a fantastic job of recommending other products to you.

Read more...
 
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